in/PACT is a technology company that enables brands to create shared moments of purpose by directing a donation to the cause each customer cares about— driving one to one connection that leads to measurable loyalty, advocacy and sales.
Connecting purpose with purchase
By connecting the power of the purpose-driven brand to more meaningful engagement at the moment of purchase and beyond, in/PACT is sweeping away the boundaries between consumerism, cause advocacy and business growth and success.
With our People-Empowered giving model, in/PACT brings digital, e-commerce, mobile and social media solutions to Fortune 500 companies that are seeking powerful local activation for their brand purpose, that creates lasting emotional connections, brand loyalty and advocacy among their customer base.
How People-Empowered Giving works
Select causes that align with your brand purpose & specify a donation pool to be claimed by customers
Invite customers to participate by promoting the giving experience through existing marketing channels
Customers redeem contributions by selecting the cause they feel most passionate about
The giving program gets amplified by customers & selected causes via social media
We’re proud to be a Sustainability Partner of the Super Bowl 50 Host Committee and the "Play Your Part" campaign.
The San Francisco Bay Area Super Bowl 50 Host Committee announced its Play Your Part campaign, an initiative designed to engage with fans and inspire them to personally contribute towards the Host Committee’s goal of delivering Super Bowl 50 as a “Net Positive” event.
Launched in partnership with in/PACT and Citizen Group, the Play Your Part campaign recognizes fans for their net positive behavior by rewarding them with GoodCoins™. Enabled by 50 Fund, fans give their GoodCoins™ to a local environmental cause of their choice and they automatically enter to win Super Bowl 50 tickets and other prizes.
We are a purpose activation platform committed to making
"People-Empowered giving" the largest contributor to causes in the world.
What thought leaders say
Capitalism is creating shared value (social value + economic value).
The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy. It will also reshape capitalism and its relationship to society. Perhaps most important of all, learning how to create shared value is our best chance to legitimize business again.
Maximum growth and high ideals are not incompatible. They’re inseparable. The data from a ten-year-growth study of more than 50,000 brands around the world show that companies with ideals of improving people’s lives at the center of all they do outperform the market by a huge margin
Jim Stengel book
We are in/PACT
in/PACT empowers Fortune 500 companies to grow revenue from emotionally loyal customers who spend more and drive word-of-mouth referrals. We empower you to make your customers part of your purpose for true Brand Ideals and Sustainable Growth.More about us